Metal packaging -- -- -- -- -- - pharmaceutical health care products
Today, medicine and health products manufacturer to demand more high-grade packaging push the metal packaging design, and innovation.Make the product differentiation of shelves and prominent.No longer meet the single carton, and more use of unusual materials, special decoration and clever to highlight the shape of the packing.And public products and high-end products by blurring the boundaries between also more and more products will sell in the secondary packaging.
The main trend:
Due to the lack of outstanding innovative packaging impact in recent years the secondary packaging market, brand marketers and their suppliers is clever use of existing resources conformity.The following analysis from several aspects affect the structure of the metal packaging several main trends.
Show the main packaging:
Through the outer packing can see within the perspective of content packaging, is becoming more and more get the favour of consumers.Although the effect can do through openings, but many brand marketers are selected through a combination packaging to achieve this goal one by one on a metal box inside a plastic window.Metal packaging and plastic is a combination of a very effective.
The unusual shape:
More and more companies requirements from different shape box, to the functional packaging, asked to do some of the change of the breakthrough tradition, rather than a regular shape.Procter & gamble's olay Regenerist brand using this technology, finally completed the carton looks more like a cylinder instead of a cube.
A texture of material:
Rich texture of the material in pharmaceutical health care products packaging design has been very popular.Texture often is to pass on a piece of tin embossed on the piece of grain produced flowers.When people pick it up, you'll find it gives a smooth cardboard and standard or different touch.Although we can finally use smooth or inferior smooth effect, most customers prefer the material combined with texture of an inferior smooth effect.
Now, a lot of medicine and health products manufacturer and packaging designer is looking for is a kind of material of different types of texture, such as cardboard or suede with gravel coarse grain effects of cardboard, etc.At the same time, texture and texture can also through the use of the coating to produce.
Flashing dazzling:
In pharmaceutical health care products packaging, has started to use flashing dazzling materials packaging, attract attention in order to achieve sales goal.Special effects printing ink, paint and metal materials are joining the trend.Manufacturers strive to this innovation made his product is different, but at the same time on the overhead cost, so both can obtain such appearance effect and more cost savings way, that is the use of metal in the printing ink or gloss effect of bead light oil.In the future, we will see more in the market with a decorative dazzling box.
Application of analysis:
The four material of modern packaging industry, plastic, glass, metal, paper packaging, metal packaging gradually by the vast number of consumers love.In food, medicine and health products, cosmetics and washing products and many other areas, they are playing a more and more important role.Among them with functional metal packaging products development space is huge, can reflect the more high-grade, beautiful, practical.